Starbird provides best-in-class support in marketing, operations, franchise training, technology, purchasing and culinary support. We set up our franchisees for success and never stop challenging industry conventions.
Marketing, operations & technology support
Marketing programs
catered to today’s tech
Starbird’s marketing team will guide you through their omni-channel approach to sales growth. Our team will help onboard and manage your marketing team.
PROVIDED MARKETING TOOLS:
- Digital Ad ecosystem dashboard, tracking all purchases and measuring daily success of digital marketing
- Loyalty program training and CRM dashboard training
- Automated campaign training and tracking
- LSM marketing efforts & community engagement
- Catering sales support
- Influencer outreach and brand ambassador program
- Third Party Delivery promotion management
- PR efforts and copy writing support
multi/omni-sales channel
While channel strategies involve selling across multiple physical and digital platforms, the key difference of Starbird's omni-channel strategy is the seamlessly integrated experience between all channels offered.
Starbird’s omni-channel approach includes proprietary web/app pickup and delivery, integrated third party delivery, in-store kiosk ordering and 4 virtual brands.
Starbird’s Branded House
Starbird’s branded house consists of Starbird and four additional virtual brands, Starbird Salads, Starbird Wings, Starbird Bowls and Gardenbird. Starbird’s virtual brands makeup 16% of total sales and are a great way to build digital revenue.
Grand opening support
From real estate and construction to franchise training and marketing, our franchise partners have guidance every step of the way. Please see our team page to learn more about our team.
Tried & Tested
Operational Systems
We have been perfecting our operation procedures for the last 5 years and we continue to fine tune every year. We are continuing to innovate our processes and improve our service. Our assembly to order process vs cooking to order allows us to process orders efficiently.
Best in Class LMS
Training Program
Our franchise training programs have been designed by a team with years of experience in the restaurant industry. The training includes a manager training program and training team to support new restaurant openings as well as a cloud based training program (LMS) to provide ongoing training to your teams in both English and Spanish. We will also work with you to certify your own team and store to enable you to train your new employees and stores locally.
Store development suite
Starbird has a team of people experienced in all phases of restaurant development and a suite of tools and guides to assist you in the process.
Supply chain
We have an established supply chain with national distribution capability and will guide you through the process from vendor approval, set-up, and ordering. We also source new ingredients and provide recipe builds for all LTO items. Finally, we are always working to improve the quality, availability and economics in the supply chain process and will work with you in finding and approving new vendors that meet our discerning standards.
INTERESTED IN FRANCHISING? PLEASE FILL OUT THE INFORMATION BELOW
For any questions about the application or program, feel free to email us at franchise@starbirdchicken.com
or call us directly at 866-327-4779