How Our QSR Franchise is Reinventing Traditional Fast Food

Starbird's vision from the beginning was to re-invent the traditional fast food experience in the QSR franchise space. We knew it was time for the Super-Premium Fast Food category to be created.

Starbird Franchise - Vision and history

brand history

Starbird was founded in 2016 by Aaron Noveshen and The Culinary Edge, a premier innovation agency in food and beverage. Starbird was built on the belief that people can get great quality, flavorful food at a price point that delivers exceptional convenience and value. Starbird merges the strongest elements of Fast Food and Fast Casual to create a brand new market segment, Super-Premium Fast Food. Long before we opened our doors, we were obsessed with perfecting our recipe for crispy chicken.

We believed that fried chicken hadn’t reached its true potential, too often being heavy, greasy and featuring the same old flavors. After trying 100 different recipes, we landed on a perfectly crispy, gluten friendly piece of chicken that paired tremendously well with sauces, salads, sandwiches, tacos and more. Starbird has been experiencing unprecedented positive results before, during and after the ongoing challenges from the pandemic.

Starbird Chicken's roots

Our roots

Founded in 2016 by Aaron Noveshen and The Culinary Edge, a premier innovation agency in Food & Beverage.  Since then, our team of chefs have spent years crafting our menu flavors to wow our guests on a daily basis.

And now that we’ve turned the industry upside down with our positively delicious chicken that is also good for you, we are trailblazing a path for our super-premium fast food across the US.

OUr food secrets

Starbird Franchise - tenders

the chicken

Our chicken is light and crispy on the outside and juicy on the inside. Never raised with antibiotics, never treated with hormones, never frozen and always hand breaded in a secret blend of gluten free flour and spices.

starbird chicken sandwich

The Bread

We source a bun from a local bakery and toast the bread to order for every sandwich. The finished product is
a warm, soft product that perfectly
compliments our chicken.

plant based sandwich

Plant-based

We offer a proprietary plant based protein, Gardenbird, which can be substituted on any of our menu items.

Starbird Franchise - sauces

11 House-made Sauces

Our house-made sauces compliment our chicken perfectly. Whether you are in the mood for sweet, savory or spicy, we have you covered. Our famous “Star Sauce” has become a fan favorite.

thai salad

The Veggies

We’re proud to own the fast-food salad category, with salads making up a large subset of our product mix. Our veggies are hand-chopped, roasted and pickled everyday. We finish our salads with craveable house-made dressings.

Starbird Franchise - hand crafted beverages

Handcrafted
Beverages

We have a rotating cycle of delicious housemade teas and lemonades.

our story

OUR MISSION

To inspire excellence
in the relentless
pursuit of
deliciousness

OUR VISION

TO REIMAGINE FAST FOOD
BY CHALLENGING OURSELVES
TO SET NEW INDUSTRY
STANDARDS IN THE QSR FRANCHISE SPACE

EMPLOYEE SUPPORT

Starbird Educational Fund

Furthering the education growth of our teams
Learn More

LANGUAGE LEARNING PROGRAM

Improving the language diversity of our teams
Learn More

Starbird advances the lives of our employees by providing educational opportunities as a means for upward mobility in the lives & careers of the entire Starbird team.

We are proud to have established these programs for our staff and encourage our franchisees to do the same for their teams.

hot off the press

INTERESTED IN FRANCHISING? PLEASE FILL OUT THE INFORMATION BELOW

$1m+ preferred
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For any questions about the application or program, feel free to email us at franchise@starbirdchicken.com
or call us directly at 866-327-4779

Starbird Chicken
1241 W El Camino Real Sunnyvale, CA 94086
Phone: